Christmas may be months away, but for Keepsake collectors, the season starts now. Hallmark has officially unleashed the digital edition of its 2026 Dream Book, offering a first look at the massive lineup arriving during the Ornament Premiere on July 11-19.
Goosebumps
Arriving in July, Hallmark is releasing a Goosebumps Keepsake ornament based on the cover art from “The Haunted Mask,” with a 3D sculpt of the mask and the hands holding it.
Scooby-Doo
Scooby-Doo returns with a new ornament for 2026 with “I’ve Been Good This Year.” Designed by Rob Stanphill and Iman Zadrozny, the Keepsake ornament will arrive in October and features Scooby-Doo wearing angel wings and a halo.
Godzilla
Godzilla will receive a new Keepsake ornament in October, designed by Orville Wilson. The ornament, called “Long Live the King,” depicts Godzilla as he appears in the film “Godzilla King of the Monsters.”
Gremlins
The loveable Mogwai Gizmo from the film “Gremlins” is getting yet another Keepsake ornament in 2026, designed by Rob Stanphill and Jake Angell. The ornament, which will arrive in July, features Gizmo popping out of a Christmas box.
Ghostbusters
Fans of “Ghostbusters” and ugly Christmas sweaters will have the opportunity to get a new Keepsake ornament called “Light’ Em Up!” beginning in July. The festive sweater ornament is made to resemble the Ghostbusters uniform and features a proton pack on the back. Adding to the magic, the ornament plays sound effects from the film.
IT
This year’s horror icon to receive the Funko Pop! treatment is none other than Pennywise the Dancing Clown. Designed by Rob Stanphill, this ornament recreates the terrifying Neibolt Street refrigerator scene in the signature Pop! aesthetic.
Beetlejuice, Beetlejuice
Bob, the shrunken-headed breakout star of “Beetlejuice, Beetlejuice,” is the latest character arriving from the popular Tim Burton franchise. The Keepsake ornament, which arrives in July, features Bob dressed as Beetlejuice.
The Creature from the Black Lagoon
Fans of the Gill Man from the 1954 Universal Monsters classic, “The Creature from the Black Lagoon,” are in for a treat this year as Hallmark debuts the creature as a Keepsake ornament. Arriving in July, the new ornament features the Gill Man with his arms raised, coming up out of the water.
Michael Myers
Fans of “Halloween” are being treated to a new Michael Myers Keepsake ornament this year, featuring the knife-wielding killer as he appears in “Halloween II,” complete with bullet-riddled coveralls. The new ornament arrives in July and features Michael holding his signature kitchen knife.
The Nightmare Before Christmas
For fans of Tim Burton’s stop-motion holiday classic, “The Nightmare Before Christmas,” the highlight of this year’s releases is the table piece, “Santa Jack’s Sleigh Ride.” Recreating the scene where Jack Skellington takes over as Santa Claus, the piece features Jack in his sleigh, pulled by his skeleton reindeer and led by his ghost dog, Zero. The piece comes to life with synchronized lights and sound from the film.
For ornament collectors, Sally arrives as a festive nutcracker, and Santa Claus gets his own Keepsake ornament. A new “Citizens of Halloween Town” set will also arrive this year and includes four figures: Lock, Shock, Barrel, and the Easter Bunny. Each of the “Nightmare Before Christmas” pieces arrives in July.
Halloween
Of course, Hallmark doesn’t stick to just Christmas for its ornament releases. This year, there are plenty of new Halloween ornaments as well. The entire lineup of Halloween ornaments arrives in July.
Sir Gourdon Fields
The latest release in the Halloween Noble Nutcracker series features a scarecrow holding a Halloween-themed lantern.
Nifty Fifties Halloween
Designed by Gregor Benedetti, this Halloween ornament resembles a vintage boxed Halloween costume popularized by brands such as Ben Cooper and Collegeville. The windowed box ornament prominently features a vampire mask inside.
Halloween Cat-itude
Designed by Emma Leturgez-Smith, this Magic light-up Keepsake Ornament is shaped like a cat’s head and illuminates to display a cat’s face. When you press the button, it says fun phrases.
Orange Cat Energy
This special edition of the Mischevious Kittens series, designed by Simone Mariano, features an orange cat dressed as a witch overseeing a bubbling cauldron. The ornament can attach to a light string to illuminate the cauldron from within.
Happy Halloween! 2026
This 14th installment in the diorama-style jack-o’-lantern “Happy Halloween!” series, designed by Anita Marra, features a graveyard scene with a ghost.
“Good Gourd!”
Designed by Gregor Benedetti, this humorous ornament features a pumpkin with a shocked look on its face staring at a piece of pumpkin pie with a speech bubble above its head that reads, “GOOD GOURD! IS THAT YOU, LARRY?!”
Disney
Hocus Pocus
Fans of “Hocus Pocus” are being treated to a new Magic light-up Keepsake Ornament of the Sanderson Sisters’ cauldron. The cauldron features silhouettes of the trio of witches on the front and a vibrant green potion spilling over the side.
Alien Jack-o’-Lantern
The latest in a series of Disney jack-o-lantern Magic light-up Keepsake Ornaments takes inspiration from the aliens from the “Toy Story” franchise. The Alien is illuminated from within with continuous light.
Chip’ n Dale
Disney icons Chip ‘n Dale arrive this Halloween season as “Double Trouble,” a set of two ornaments designed by Ramon Olivera featuring the Disney chipmunks dressed as jack-o’-lanterns.
Peanuts
Spooked Trick-or-Treaters
Designed by Tim Bishop, this Magic Keepsake Ornament features lights and sounds inspired by a portion of the intro for the classic Peanuts Halloween special, “It’s The Great Pumpkin, Charlie Brown.”
Scarecrow Snoopy
This mini ornament of Snoopy features the iconic beagle dressed as a scarecrow, with his sidekick, Woodstock, perched atop his straw hat.
While not widely publicized, the 69-page 2026 Hallmark Dream Book is available now at Hallmark.com.
