Mars is getting a jump on spooky season with its third annual Halfway to Halloween celebration. On Wednesday, the company unveiled its full 2026 Halloween lineup, packed with all-new treats alongside returning fan favorites.
What’s New This Halloween
This year, Mars is leaning into Halloween treat trends with new textures and festive shapes. Skittles Pop’d will debut a Creepy Crunch flavor, a freeze-dried version of the classic candy that delivers a uniquely crunchy, airy bite. The Twix brand is getting a spooky makeover with the introduction of Twix Skull Singles and Twix Skull Share Size, putting a hauntingly fun spin on the iconic cookie bar. Snickers is also expanding its popular Pumpkin Shape offerings with a new pack featuring Snickers Fun Size Pumpkins — a perfect seasonal treat for sharing.
Back by Spooky Demand
With over 120 items in the 2026 Halloween portfolio, Mars is making it easier than ever to be the best house on the block come October. More than 60 variety bags are available, with piece counts ranging from 15 to 350, so there’s something for every trick-or-treater who comes knocking. Responding to popular demand, Mars is also expanding its fun-size bag lineup to include Skittles Sours and Gummies.
Returning Halloween staples include:
- M&M’S Milk Chocolate Pumpkin Pie
- M&M’S Halloween Blends in Milk Chocolate, Peanut, and Peanut Butter
- Snickers Pumpkins
- Twix and Snickers Ghoulish Green
- Skittles Shriekers
“Halfway to Halloween has become a treasured tradition at Mars,” said Tim LeBel, Chief Halloween Officer and Chief Customer Officer at Mars Snacking North America. “Our 2026 portfolio is a direct reflection of what consumers are telling us they want: new textures and experiences, along with beloved classics. As a result, this year’s lineup has something for everyone, no matter where or when they choose to celebrate the season.”
Celebrate in Topeka
If you’re near the Mars Halloween Headquarters in Topeka, Kansas, the celebration is happening in real time.
To mark the “Halfway to Halloween” milestone, Mars, in partnership with North Topeka Arts and Entertainment District, and Go Topeka, is hosting a free community event on Thursday, May 14, at Redbud Park from 6:00 to 8:00 pm CT, featuring trick-or-treating with Mars candy, music, food, and other festivities.
And if you can’t make it to Topeka, you won’t have to wait too long to get your Mars Halloween candy fix. Thanks to the Summerween craze, the 2026 Mars Halloween lineup will begin rolling out on store shelves and online this summer.
