Jason Universe, the official home of the “Friday the 13th,” is arriving at Licensing Expo 2026 with over 40 new licensing partnerships — a sweeping expansion that signals a new era for slasher icon Jason Voorhees.
The timing couldn’t be better. Coming off the franchise’s 45th anniversary last year and with A24’s highly anticipated prequel series “Crystal Lake” on the horizon, the Jason Universe is expanding into every corner of pop culture, from high-end collectibles to household goods.
“As we scale Jason Universe through premium content initiatives…our partnership strategy is focused on honoring the brand’s legacy, while expanding high-quality, multi-platform touchpoints that deepen audience engagement,” says Robbie Barsamian, Executive Vice President at Horror, Inc.
Here are some of the highlights fans have to look forward to:
Apparel
Fans will have plenty of new ways to wear their fandom. Bioworld Merchandising, Changes, Loungefly, King Ice, and Gutter Garbs are all launching lines inspired by Jason Universe, Friday the 13th: The Game, and “Crystal Lake.” Mad Engine will continue its exclusive fashion offerings tied to the Jason x Fortnite and Jason x Call of Duty crossovers.
Gaming
Jason’s presence in interactive entertainment continues to grow. Fortnite will again feature the Jason Universe in its Fortnitemares Halloween event — building on an ongoing crossover that has introduced the iconic slasher to a whole new generation of fans.
Toys
The slasher continues his reign with toys from Jazwares, JAKKS Pacific, Brickcraft, Basic Fun, Premium Collectibles Studio, Well Played Toys, and WizKids.
Collectibles
For the serious collector, “Crystal Lake” and the broader Jason Universe are inspiring new collectibles from NECA, Funko, Mondo, YouTooz, Thrilljoy, Snap, KidRobot, Handmade by Robots, Monogram, and Just Play — one of the largest collectibles rosters the franchise has ever assembled.
Costumes
Jason Voorhees has been a Halloween staple for decades, and that’s not changing anytime soon. Spirit, InSpirit, and Rubies are each bringing new costume options to market for 2026.
Household Goods, Stationery, & More
The Jason Universe is coming to your home, too. Housewares, accessories, and stationery will be coming in 2026 from Surreal, Chia, Pin Club, and Silver Buffalo.
Represented by Striker Entertainment, attendees at Licensing Expo 2026 can visit Booth #A170 for a preview of everything coming across Friday the 13th: The Game, “Crystal Lake,” and the broader Jason Universe. The expo runs May 19–21, 2026, at the Mandalay Bay Convention Center in Las Vegas — and if this slate is any indication, Jason Voorhees isn’t slowing down anytime soon.
