Chocolate-covered pretzel brand Flipz has officially teamed with Dunkin’ to launch Flipz Pumpkin Spice Donut-Flavored Covered Pretzels. The limited-edition snack blends Flipz’s signature sweet-and-salty crunch with the cinnamon, nutmeg, and pumpkin notes of Dunkin’s classic Pumpkin Cake Donut.
“Pumpkin spice has evolved from a seasonal trend to a cultural phenomenon,” said Shivani Arora, Marketing Director, pladis Americas. “By partnering with Dunkin’, we’re bringing together two fan-favorite brands to give consumers a new way to enjoy one of fall’s most celebratory flavors. This limited-time flavor delivers the perfect balance of sweet, salty and seasonal indulgence.”
The release hits retail shelves as food brands rush to capture early autumn snackers, capitalizing on the ever-expanding pumpkin spice craze that now stretches well beyond the coffee cup.
Flipz Pumpkin Spice Donut-Flavored Covered Pretzels are rolling out now. They will be available nationwide through October at major retailers, including CVS, Wakefern, Kroger, Five Below, Albertsons, Dollar General, and Stop & Shop.
