When it comes to viral marketing stunts, Spirit Halloween rarely plays it subtle. This week, the seasonal retail giant took its promotional antics to new heights—literally.
On Tuesday, the company posted social media footage of its skeletal mascot, Jack the Reaper, dramatically parachuting out of a Goodyear Blimp. A day later, the brand revealed the reason behind the jump: the launch of the first officially licensed Goodyear Blimp inflatable costume.
The Goodyear Blimp has spent decades hovering over stadium broadcasts and major events, earning a permanent place in American pop culture. Now, Halloween enthusiasts can pilot that aerial presence into Halloween party season.
Designed to replicate the airship’s blue, yellow, and silver silhouette, the limited-edition costume is crafted from lightweight polyester. A built-in, battery-powered fan inflates the suit at the flip of a switch, giving wearers signature airship volume without heavy material.
The inflatable Good Year Blimp costume is available now exclusively at SpiritHalloween.com for $79.99 while supplies last.
