Shock Top is turning Halloween’s most controversial treat into a craft brew. The brand has partnered with Spirit Halloween for a limited-edition collaboration that brings candy corn to the beer aisle and lets fans transform into Shock Top’s iconic citrus mascot.
The marquee release, Shock Top Candy Corn Wheat, infuses the brand’s signature wheat beer with the vanilla-honey profile of the quintessential spooky season candy.
“Shock Top is known for celebrating bold flavor, spirited gatherings and moments that catch people by surprise, and there’s no better occasion for that than Halloween,” said Jacob Neilson, senior brand manager at Shock Top.
Alongside the brew, Spirit Halloween is selling an exclusive Wedgehead costume—an easy-to-wear jumpsuit modeling the brand’s famous mohawked orange slice.
“Spirit fans don’t just celebrate Halloween; they live for it, and we’re always looking for new ways to surprise them,” said Kym Sarkos, executive vice president and general merchandise manager at Spirit Halloween. “Pairing the launch of Shock Top’s Candy Corn Wheat Ale with our exclusive Wedgehead costume delivers the exact kind of head-turning, unexpected fun our fans are obsessed with.”
Shock Top Candy Corn Wheat is available now at retailers nationwide. The Wedgehead costume is sold exclusively online at SpiritHalloween.com.
