Over the summer, we learned that Chips Ahoy! and Netflix’s hit series “Stranger Things” had teamed up to create a new Chips Ahoy! x Stranger Things limited-edition cookie, and later this week, they’ll be celebrating that cookie with a pop-up event in New York City and Atlanta.
At the heart of the event is an Upside Down-inspired claw machine, but it’s no ordinary arcade game. Designed with glowing red-and-blue lighting and creepy vines, it offers brave participants the chance to win co-branded swag to celebrate the partnership, like walkie-talkies, retro jean jackets, backpacks, and of course, the new Chips Ahoy! x Stranger Things Limited-Edition Cookie. Plus, one lucky player in both New York City and Atlanta will take home the grand prize of the claw machine itself – those who come in costume will get an extra chance to enter to win!
“Chips Ahoy! Cookies have always been about creating fun, shareable moments,” said Mili Laddha, Senior Marketing Director for the Chips Ahoy! Brand. “With our partnership with ‘Stranger Things,’ we wanted to go beyond our limited-edition cookies and create an experience that lets fans interact with us in a meaningful way. These events give consumers the opportunity to step into the world of ‘Stranger Things,’ engage with the Chips Ahoy! Brand and feel like part of the action.”
The Chips Ahoy! x Stranger Things Claw Machines will pop up on Saturday, October 25, from 12 – 4 p.m. ET at Flatiron North Plaza in New York City and The Battery in Atlanta.
Fans who can’t make it can enjoy the Chips Ahoy! x Stranger Things Limited-Edition Cookie available at retailers nationwide. The cookies feature a new chocolatey base, fudge chips, a strawberry-flavored filling, and come in special glow-in-the-dark packaging.
“Stranger Things 5” will debut in three volumes on Netflix this fall: four episodes on November 26, three on Christmas, and The Finale on New Year’s Eve. Each volume releases at 5 p.m. PST.
