“Hoa Hoa Season” is officially here, and Twi-hards can now bring the moody, mist-choked atmosphere of the Pacific Northwest into their homes and cars.
Premium fragrance brand Drift has unveiled “Twilight x Drift,” an exclusive scent collection inspired by “The Twilight Saga.” Designed to evoke the romance and mystery of Forks, Washington, the fragrance features notes of plum butter, luminous moonflower, vanilla velvet, and a base of misty “Twilight woods.”
“With The Twilight Saga, we saw an opportunity to turn one of the most recognizable worlds in entertainment into something fans could experience in a completely new way,” said Elena Lecue, Chief Marketing Officer at Drift. “For fans, the fog-shrouded forest and the intensity of an all-consuming first love are as iconic as the story itself. We created this scent to capture that world and the emotions that have stayed with audiences long after the final page.”
Lecue added that the release is part of a broader push, with another major pop culture collaboration scheduled before year’s end.
To mark the launch, Drift is kicking off a campaign running through Halloween. The rollout includes experiential sampling at the Forever Twilight in Forks Festival and a partnership with actor Jackson Rathbone, who played Jasper Hale in the film franchise. Rathbone will vlog his return to the festival on Instagram, showcasing the new car freshener and home scent diffuser.
The Twilight x Drift collection launches Sept. 14 at drift.co while supplies last.
Car offerings include the Car Starter Kit via subscription and a Car Wood Gift Set for $52, featuring three fresheners, a visor clip, and a custom Twilight box sleeve. For the home, Drift is offering a Home Scent Diffuser Starter Kit alongside a $89 Home Scent Diffuser Gift Set, which includes the device, three refills, and themed packaging.
