The Hershey Company has unveiled its 2026 “Hersheyween” lineup, debuting more than 20 seasonal treats spanning chocolate classics, sour gummies, and—for the first time—a dedicated slate of salty snacks for trick-or-treaters looking to avoid a sugar crash.
While chocolate remains the anchor of Halloween, Hershey reports that more consumers are reaching for fruity, chewy, and sour varieties throughout the season. As a result, Hershey is offering more of those varieties to the candy aisle this Halloween season with:
- Sweets Assortment Stand-Up Bag: A variety-packed assortment featuring the introduction of Sour Strips to the Hershey seasonal portfolio, as well as Jolly Rancher Gummies Trickies Minis, Jolly Rancher Gummies Minis and Twizzlers Twists in Strawberry flavor. The mix is perfect for every sweet tooth, delivering a range of fruity, chewy, sweet and sour favorites.
- Jolly Rancher Gummies Trickies Minis Snack Size: Bursting with bold fruit flavors, these chewy bites keep trick-or-treaters guessing with colors that don’t match the flavor, creating a fun, interactive candy experience. Available in seasonal Halloween shapes and flavors including Green Apple, Blue Raspberry, Cherry, Grape and Watermelon, Jolly Rancher Gummies Trickies now come in convenient sachets, making them a standout addition to trick-or-treat bowls and Halloween celebrations.
- Jolly Rancher Gummies Minis Snack Size: Fruit-shaped gummies packed with bold, juicy fruit flavors. The poppable format makes them ideal for on-the-go snacking while bringing exciting variety to candy mixes and Halloween sharing occasions.
- Jolly Rancher Gummies Assortment: A mix of snack-size sour and sweet gummies, including Jolly Rancher Sour Gummies Minis, Jolly Rancher Gummies Trickies Minis, Jolly Rancher Gummies Minis and Jolly Rancher Sour Gummies Minis Awesome Reds. The assortment offers standout flavors and textures to both sour and sweet candy lovers.
Chocolate continues to lead the season, and to supply the demand, Hershey is bringing seasonal shapes, new launches, and returning classics to the category:
- KIT KAT Count & Witch: The return of the classic wafer-and-chocolate combination, this year offered in new instant-consumable (IC) pack types, reimagined as two breakaway, spooky shapes. The treat is also available in regular and king size bars, as well as a 6-pack built for sharing – perfect for a brand that 38% of consumers consider a Halloween favorite.
- Hershey’s Cookies’ N’ Creme Fangs Snack Size: A fang-shaped version of the classic iconic Hershey’s Cookies’ N’ Creme flavor, making its Halloween comeback for the first time since 2024. This spooky treat is a seasonal favorite, offering a playful scare and snack.
- Hershey Halloween All-Stars: An assortment of 18 full-size, limited-edition Halloween shapes and flavors, including Reese’s Pumpkins, KIT KAT Count & Witch shapes, KIT KAT Ghost Toast and Jolly Rancher Gummies Trickies. This seasonal variety pack brings together Hershey’s most exciting Halloween innovations in one convenient box.
- Reese’s Pumpkins: An iconic Halloween treat, Reese’s classic chocolate-and-peanut-butter combination comes in a pumpkin-shaped form. New this year and available exclusively on Amazon, Reese’s Pumpkin lovers can get the Reese’s Pumpkin Bowl featuring 110 snack-size treats in a festive, reusable pumpkin container perfect for Halloween celebrations.
In a first for the brand’s seasonal offerings, Hershey is introducing savory and salty alternatives to the Halloween haul:
- Pirate’s Booty Trick-or-Treat: Pirate’s Booty’s signature aged white cheddar puffs deliver a light, airy crunch in individually portioned snack packs. The format gives families a savory, non-candy option for trick-or-treating, trunk-or-treat events and Halloween parties.
- Pirate’s Booty Boos & Bites: Halloween-themed Pirate’s Booty puffs feature ghost and monster shapes with the brand’s signature aged white cheddar flavor. The snack-size packs bring a playful savory option to seasonal snacking, parties and trick-or-treat occasions.
- Reese’s Sweet & Salty: Snack-size packs of Reese’s Dipped Animal Crackers, Reese’s Dipped Pretzels and Reese’s Filled Pretzels bring together Reese’s chocolate and peanut butter with salty, crunchy formats. The brand new, cross-category assortment delivers a sweet-and-salty seasonal mashup.
- SkinnyPop Halloween Packs: Individually packaged SkinnyPop popcorn in Halloween-themed packaging, designed for seasonal snacking and sharing. This lighter, better-for-you option gives consumers a salty alternative that extends Halloween celebrations beyond the candy bowl.
Hershey is also tapping into the appetite for fall flavors, with LesserEvil joining the “Hersheyween” portfolio for the first time. The result is a lineup of LesserEvil products that brings seasonal flavor and festive fun:
- LesserEvil Pumpkin Spice Popcorn: A seasonal popcorn offering that brings warm cinnamon-and-spice fall flavor to everyday snacking. Ideal for consumers seeking a salty way to enjoy pumpkin spice throughout the Halloween season.
- LesserEvil Spooky Popcorn: LesserEvil popcorn brings a lighter, better-for-you salty snack into Halloween-themed packs. The individually portioned format works across trick-or-treating, school events and Halloween celebrations.
- LesserEvil Spooky Spaceballs: Light and airy cheese corn puffs in Halloween-themed packaging made for parties, trick-or-treating, and seasonal snacking. Delivers playful flavor and festive appeal in a convenient grab-and-go format.
The 2026 Hersheyween lineup is rolling onto shelves at nationwide retailers now and will remain available through Halloween while supplies last.
