The Hershey Company has announced its newest lineup of must-have treats for the coming Halloween season – including iconic collaborations wrapped in playful, Halloween-ready packaging that’s perfect for delighting trick-or-treaters at every doorstep.
This year’s seasonal must-haves are hitting shelves with a few familiar faces, including:
- A nostalgic collaboration with Peanuts celebrating the classic, “It’s the Great Pumpkin, Charlie Brown,” with Reese’s Pumpkins and Reese’s Miniatures, featuring the beloved Peanuts gang.
- A new spooky shape from the Kit Kat brand! Kit Kat Counts join an iconic group of chocolate shapes and are available in snack and jumbo size assortment bags to encourage sharing.
- Shaq-A-Licious XL Gummies feature original flavors and faces in new individual wrappers, just in time for Halloween.
“Hershey continues to be at the forefront of Halloween festivities, with iconic brands that have become seasonal staples for our consumers to look forward to year after year,” said Katie DeCapria, Senior Manager Halloween at The Hershey Company. “This season, we elevated those signature brands and created treats like Reese’s Mini Pumpkins and Kit Kat Counts in convenient, shareable packaging, making it easier for everyone to enjoy and celebrate together.”
Assortment Bags
To ensure consumers have the best mix of Halloween treats this year, Hershey’s new assortment of snack-size chocolate and sweet bags features beloved classic varieties for every taste bud. Whether you’re a Kit Kat chocolate fanatic, Twizzlers lover, or caramel obsessed, there’s a new assortment bag for every trick-or-treater, ranging from 30 to 60-count offerings, including:
- Halloween Lovers Assortment (60 ct) – Celebrate the spooky season with a mix made for Halloween lovers! This assortment features the marshmallow magic of Kit Kat Witch’s Brew, the classic crunch of Milk Chocolate in a brand new shape, and the cinnamon toast delight of Ghost Toast.
- Snack Size Kit Kat Counts and Reese’s Bats (30 ct) – Double the fun this Halloween with a mix that’s both spooky and sweet! Enjoy the crispy layers of Kit Kat Counts alongside the peanut butter-filled magic of Reese’s Bats.
- Caramel Lovers (35 ct) – Indulge your sweet tooth with the ultimate caramel collection! This mix features the gooey goodness of Reese’s Caramel Cup, the salty-sweet crunch of Reese’s Take 5, the chewy classic Milk Duds, the rich caramel-filled Rolo, and the nutty delight of Payday.
- Twizzler Lovers (60 ct) – Unravel the fun this Halloween with a chewy, fruity mix that’s sure to delight! Enjoy the playful Cherry Pull ‘N’ Peel, the classic Strawberry Twists, and the colorful burst of Rainbow Twists.
- Snack Size Twizzlers Strawberry Twists, Hershey’s Milk Chocolate, Jolly Rancher Mini Gummies, and Hershey’s Cookies N’ Creme (35 ct) – Bring the ultimate variety to your Halloween festivities with this frightfully fun mix! Chewy Twizzlers Strawberry Twists offer a classic fruity bite, while Hershey’s Milk Chocolate delivers melt-in-your-mouth goodness. Add a pop of fruity fun with Jolly Rancher Mini Gummies and satisfy creamy candy cravings with the cookies-and-creme delight of Hershey’s Cookies ‘N’ Creme.
On the Go Pouches
For sweet snacking on the go, new pouch structures will allow for a better snacking experience, no matter where the spooky season takes you, including:
- Reese’s Mini Pumpkins Unwrapped – Get into the Halloween spirit with a poppable take on the iconic pumpkins! Reese’s Mini Pumpkins Unwrapped feature the classic combination of creamy peanut butter and milk chocolate in a smaller, easily poppable delight – perfect for festive snacking or sharing (if you must).
- Twizzlers Ghosts – Haunt your taste buds with Twizzlers Ghosts! These ghost-shaped chews bring spooky fun and fruity flavor to every bite, making them perfect for movie nights, family snack bowls, and Halloween gatherings at home.
- Jolly Rancher Gummies Trickies – Bursting with bold fruit flavors, these chewy bites come in different colors that don’t always match the flavor, playing tricks on your taste buds that keep you guessing all season long. A fun and flavorful treat that is the perfect addition to your kitchen counter candy jar.
Additional Fall Treats
For fall enthusiasts, Hershey’s will introduce its first fall harvest flavor in six years: Hershey’s Nuggets Pumpkin Spice Latte. Leaning into a consumer favorite and fall classic, Hershey’s Nuggets are the perfect-sized milk chocolate treat with pumpkin spice latte flavored crème. Hershey is also bringing back the beloved Cadbury Caramello Miniatures, delivering smooth caramel wrapped in creamy milk chocolate, a delicious complement to the season’s cozy flavors. Also making a seasonal return, Cadbury Mini Harvest Handfuls, these smooth milk chocolate candies coated in a crisp sugar shell are the perfect festive addition to any Halloween candy dish.
Looking for something salty this Halloween? Crunchy favorites like SkinnyPop popcorn and Pirate’s Booty puffs are now available in Halloween multipacks, making them a fun and easy addition to your at-home snack lineup.
This year’s Hershey’s Halloween lineup is hitting store shelves now.
