Food & Drink

KIT KAT Debuts a Never-Ending Trick-or-Treat Bowl

The days of porch trick-or-treat candy bowls that say, “Take One,” are a thing of the past thanks to a new Halloween gimmick from KIT KAT. The brand is bringing a trick-or-treat bowl that never ends to fans this Halloween.

KIT KAT has devised a way to say “Take All You Want” by sharing this enchanted first-ever trick-or-treat bowl that never ends. That’s right – grab a handful of KIT KAT treats and watch as more appear right before your very eyes! You’ve heard of bubbling cauldrons, well now you have a trick-or-treat bowl that has a mesmerizing red light that will flash when the bowl magically refills for the next group of trick-or-treaters.


“We prefer more treats than tricks here on the KIT KAT team, so we decided it’s time this Halloween season to show what’s up our sleeve,” said Alex Herzog, associate brand manager of KIT KAT. “No one wants to see that disappointed face at the trick-or-treat bowl, so KIT KAT conjured up a special bowl to have never-ending KIT KAT bars…literally, nothing could be better.”

KIT KAT unveiled the exclusive Never Ending KIT KAT Trick-or-Treat bowl in one of the most famous and popular Halloween towns in America – Salem, MA. Now, the candy brand is looking for the next town they should visit with their latest Halloween innovation.

Does your hometown have some Halloween charm? Let @KITKAT_US know on Instagram using #KitKatBowl, and the mystic bowl might appear there soon!

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