Target and Netflix are partnering to celebrate the highly anticipated fifth and final season of “Stranger Things.” A new product collection featuring the most exclusive products at retail in the US will arrive in Target stores and online starting October 5, 2025, along with an immersive in-store experience to get fans ready for the show’s final chapter. Target will be the go-to destination to relive the nostalgia, gear up for watch parties, and discover one-of-a-kind gifts, accessories, and collectibles inspired by the show’s setting of Hawkins, Indiana, and the infamous Upside Down.
“The fifth and final season of ‘Stranger Things’ is more than an ending. It’s a cultural moment, and Target is proud to be the place where fans can celebrate together,” said Cassandra Jones, senior vice president of merchandising for Fun101, Target. “With our long history of trendy collaborations, this partnership with Netflix is a thrilling way to continue that legacy — offering exclusive watch party must-haves and holiday gifts and engaging experiences that bring Hawkins into everyday life. We’re turning the finale into a fan experience as unforgettable as the show itself.”
“Target shares in our creative spirit and promise to bring fans something fresh and engaging with this spectacular collection of ‘Stranger Things 5′ must-haves,” said Tanya Isler, head of consumer products for the US and Canada, Netflix. “Together, we’re bringing fans an unforgettable shopping experience filled with authentic products and surprises that transport them to Hawkins and the Upside Down -– everything they need to celebrate the epic series’ finale.”
Bringing the Upside Down to life through products and experiences
Starting October 5, Target will unveil more than 150 new items inspired by the world of “Stranger Things,” spanning apparel, collectibles, food and beverages, home products, toys, and more. Over half of the assortment is exclusive to Target, curated for fans of all ages, from newcomers to longtime superfans of the franchise.
The collection features only-at-Target offerings from beloved brands like Funko, Mattel, Gatorade, and Squishmallows — as well as showstoppers like a Demogorgon-shaped popcorn bucket that’s both terrifying and functional, a Walkie Talkie phone case, and new Funko POP! figures like Dustin in a WSQK sweatshirt and Steve in the WSQK van. It also features cozy apparel for the holidays, 1980s retro-inspired décor for themed game nights, and limited-edition snacks perfect for binge-watching, with each product crafted to make the final season unforgettable.
To celebrate this iconic moment, Target is debuting a dedicated pop culture shopping destination in stores and online, where fans can step into the world of “Stranger Things” within their local store. More than just a display, the space is designed to bring the series to life, offering fans a portal to Hawkins through themed displays, must-have product drops, and digital moments that celebrate every chapter of the story. The “Stranger Things” in-store and online destinations will evolve throughout the season to keep fans engaged.
A marketing campaign that takes fans back to the ’80s
As anticipation builds for the grand finale, Target is taking fans on an unforgettable journey with a campaign co-created with Netflix – from bold TV spots to engaging in-store experiences. On October 12, the collaboration reaches its peak as the campaign features a meticulously recreated 1987 Target set in Hawkins, Indiana, that will blur the line between nostalgia and storytelling, turning Target into a fan destination for the fifth and final season’s biggest moments.
“Stranger Things 5” will debut in three volumes on Netflix this fall, with four episodes on November 26, three episodes on Christmas Day, and The Finale on New Year’s Eve. Each volume releases at 5 p.m. PST.
