Twix is letting candy lovers extend their “Halloweekend” celebrations into the holiday season with its first-ever Hallowmas— a new celebration where spooky meets festive, inspired by Twix’s iconic two-bar, cookie and candy format.
“Halloween falls on a Friday this year for the first time in over a decade, which means more celebrations, more trick-or-treaters, and more Twix,” said Tim LeBel, President of Sales and Chief Halloween Officer at Mars Wrigley North America. “We’re excited to have fans help us give Hallowmas a ‘moment’ celebrating both of their favorite holidays at once, which only Twix, the brand of two, can deliver on.”
To kick off the celebrations, Twix is unleashing a lineup of limited-edition treats, one sweet sweepstakes, and a NYC pop-up experience featuring the loveable monster, Zombie Claus, that blends the eerie with the merry.
Twix Hallowmas Pack
Twix dropped its first Hallowmas pack, featuring a mix of Ghoulish Green Fun Size Twix and the new Twix Snowman, on Wednesday, for just $2, but it quickly sold out. However, Twix is restocking the Hallowmas Pack and will have another drop on October 29. For more information and to sign up to be notified about the next drop, visit TWIX.com/Hallowmas.
TWIX Candy & Cash Sweepstakes
In addition to debuting its Hallowmas candy, Twix is giving one lucky fan the chance to win a bundle of Twix for Halloween and a bundle of cash worth $20,000 for Christmas. To enter, starting on October 23, comment on Twix’s sweepstakes post and tag a friend. For bonus entries, share your Hallowmas spirit on Instagram or TikTok using #TWIXSweepstakes.
Twix Hallowmas Grotto
Finally, Zombie Claus is bringing the chaos to New York City for a two-night-only event. On October 31 and November 1, fans can experience jump scares, remixed carols, an interactive photo op with Zombie Claus, and, of course, plenty of Twix candy. The event will run from 4:00 p.m. to 11:00 p.m. ET at North 10th St. & Union Ave in the Williamsburg neighborhood of Brooklyn, NY. The first 100 guests each night will receive a free Twix Hallowmas Pack.
