Universal Parks & Resorts on Wednesday announced a new year-round horror experience planned for Las Vegas, NV. The original concept will bring to life Universal’s vast library of classic horror films along with modern horror favorites.
With a variety of unique, immersive, fantastic horror-centric experiences that surround high-energy food and beverage spaces by day turned haunting bars and eateries by night, the new concept marks the first time Universal has created a permanent horror experience beyond its theme parks. It will deliver on the thrills and frights its horror fans have come to love and excite anyone looking for a new level of experiential entertainment. The space will also feature a continuously updated experience, must-see seasonal events, and one-of-a-kind merchandise.
Universal’s horror experiences have gained notoriety worldwide thanks to its annual Horror Nights events at its theme parks in Hollywood, Orlando, Japan, and Singapore. The seasonal event brings highly immersive haunted houses to the theme parks based on original concepts and some of the hottest IPs in horror.
“Universal is known for our ability to deliver original, highly-themed, and terrifying horror entertainment experiences for millions of fans every year,” said Page Thompson, President, New Ventures, Universal Parks & Resorts. “We are excited to give our global fanbase yet another way to get scared and have fun with fear in the heart of Las Vegas, the perfect place for this type of unique concept.”
The new experience will take up 110,000 square feet of the new 20-acre expansion of Las Vegas’ immersive AREA15 entertainment district that opened to the public in September 2020. A projected opening date for the project was not announced. A concept image of the experience’s location can be seen below:
