Get ready, trick-or-treaters! M&M’S is bringing back its M&M’S Halloween Rescue Squad for the third year, and this time, they’re preparing for a massive celebration. With Halloween falling on a Friday for the first time since 2014, Mars is calling this the “biggest Halloween in over a decade.” This means more trick-or-treaters, more Halloweekend celebrations, and more M&M’S—because “It’s More Fun Together.” Starting at 5 p.m. ET on October 31, 2025, fans in Gopuff delivery areas can once again score a refill for their candy bowls while supplies last, thanks to M&M’S.“M&M’S Halloween Rescue Squad is delivering the Halloween spirit to even more fans who are eager to have fun celebrating with family, friends, and M&M’S,” says Tim LeBel, President of Sales and Chief Halloween Officer at Mars Wrigley North America. “Nothing is scarier than an empty candy bowl on Halloween night, but M&M’S has your back if you run out — so you can keep the FUN and celebrations going.”This year, to make sure fans are ready for the biggest Halloween in years, M&M’S is calling in Nicole ‘Snooki’ Polizzi to help lead the charge. To avoid empty candy bowls during the frightful fun, the M&M’S Rescue Squad will be offering more candy than ever before.And, for the Halloween lovers who prep early, M&M’S is also dropping FREE “Treat & Greet” kits packed with goodies to make Halloween extra sweet—including a festive candy bowl, an M&M’S t-shirt, jokes to keep the party laughing, and, of course, plenty of candy. Mark your calendar: On October 10, at 10 a.m. ET, fans can head to MMS.com/rescue-squad for the chance to snag theirs, while supplies last.This year’s expanded M&M’S Halloween Rescue Squad is the culmination of a year of spooky fun from the brand, which has embraced the Halloween spirit all year long with its candy-themed stoop in New York City, festive Boo Baskets, and a Summerween snapshot of Mars’ “Tricks, Treats and Trends” report, revealing insights into early Halloween planning.For more information on all the M&M’S Rescue Squad fun, visit MMS.com/rescue-squad.
