Brach’s, America’s No. 1 candy corn brand, is stepping into the fragrance world with its first-ever eau de parfum: Ode to Candy Corn.
Designed to mimic the taste of the polarizing Halloween treat, the limited-edition fragrance packs notes of creamy vanilla, spun sugar, and sweet honey into a 1.7-ounce bottle. Retailing for $22, each purchase includes a matching bag of Brach’s Classic Candy Corn.
Despite triggering annual internet debates over its taste, the confection remains an autumn powerhouse. According to Brach’s, its 11-ounce classic bag is the top-selling fall sweet in the aisle, with 17 percent of sales occurring before Labor Day.
“Candy Corn is the true marker of fall, and Team Candy Corn is passionate about their fandom, so this year, Brach’s is giving them a new way to express their love for the iconic treat,” said Kelly Peyser, Director of Brach’s and Seasonal Marketing at Ferrara Candy Company. “With Ode to Candy Corn, we’ve transformed the unmistakable flavor of Brach’s Classic Candy Corn into a wearable fragrance that truly captures the sweetness, warmth, and nostalgia that makes this time of year so special.”
The perfume drops exclusively at CandyCornSeason.com at 7 p.m. Eastern on two drop dates: Sept. 22 (in honor of the first day of fall) and Oct. 1.
For fans looking to stick to edible treats, Brach’s is also launching a new Mellowcreme Spooky Graveyard mix this season. The pack features skull, bat, ghost, and tombstone shapes in caramel corn, cotton candy, marshmallow, and green apple flavors.
Brach’s Classic Candy Corn and the new Mellowcreme Spooky Graveyard packs are available in stores now.
