AMC and Mountain Dew have announced a comprehensive partnership timed to the upcoming eighth season of The Walking Dead including the launch of a new, first-of-its-kind “The Walking Dead Encounter” augmented reality app that will allow consumers to experience some of the show’s most iconic zombie walkers in their own real-world environments and then share the interactions via social media. The partnership will also include extensive The Walking Dead on-pack and in-store branding and character images on more than 100 million individual Mountain Dew products in store locations nationwide. The limited edition Mountain Dew packaging, which features iconic show character images of Rick Grimes, Michonne and Daryl Dixon on all single serve 20oz. and 12oz. 12-pack outer cases of Mtn Dew®, Diet Mtn Dew® and Mtn Dew Pitch Black® packaging, will be sold this fall, while supplies last.
The augmented reality app is currently available for both iOS and Android. The Walking Dead-branded Mountain Dew products will be arriving in store locations almost immediately, as part of the run-up to the season eight premiere of The Walking Dead on October 22.
Consumers who download the augmented reality app can unlock walkers in two ways:
- At store locations, by scanning limited edition The Walking Dead Mountain Dew packaging
- During the season, Mountain Dew commercials during The Walking Dead live episodes will allow viewers to unlock new walkers each week.
On the upside “The Walking Dead Encounter” lets you catch walkers in AR without having to run all around town the way Pokemon GO makes you catch Pokemon in AR. For more updates, follow @mountaindew and @WalkingDead_AMC on Facebook, Twitter, Instagram and Snapchat, using the hashtags #TWDEncounter #DoTheDEW.
