Food & Drink

Butterfinger Becomes the First-Ever Official Candy Bar of Spirit Halloween

The Spirit Reaper holding a Butterfinger bar

Spirit Halloween and Butterfinger are teaming up for a sweet new collaboration, making Butterfinger the first official candy bar of Halloween retailer Spirit Halloween.

To celebrate the new partnership, Spirit Halloween is hosting a Butterfinger tasting weekend starting Friday, September 22, at select locations, handing out free Butterfinger bars to in-store guests. Plus, consumers can score a free collectible tote bag featuring a mashup of the two iconic brands while supplies last.

Fans will also have the chance to win a case of full-size Butterfinger bars to pass out to lucky trick-or-treaters, a huge mystery pack of Spirit Halloween d├ęcor plus a $100 Spirit Gift Card for a total value of nearly $1,000 which is guaranteed to earn the winner serious street cred as the “Sweetest House on the Street.” Follow @SpiritHalloween on Instagram to enter. The delicious contest launches on Friday, September 29, 2023, and runs through Monday, October 2, 2023.

“We live and breathe Halloween 365 days a year, and we know candy plays a special role in celebrations for many during the Halloween season,” said Kym Sarkos, Executive Vice President, Spirit Halloween. “Our guests love coming to their local Spirit Halloween store each season for the thrills and surprises that await within the walls of every Spirit Halloween, and we are so excited to team up with Butterfinger, one of our favorite candy bars, to make that visit even sweeter this year.”

“For one hundred years, Butterfinger has been a candy bar icon thanks to its crispety, crunchety, peanut buttery flavor,” added Neal Finkler, Vice President of Marketing for Butterfinger and Baby Ruth. “Halloween is the time of year when people of all ages hope for Butterfinger bars in their bag, so we’re thrilled to be the Official Candy Bar of Spirit Halloween to bring even more of Butterfinger’s irresistible flavor to Halloween lovers.”

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