Food & Drink

Chobani Unveils New Halloween-themed Multipacks and AR Experience


Chobani, the food and beverage company known for its Greek Yogurt, is offering up a wholesome, flavorful treat for the Halloween season. Leading up to Halloween, Chobani Flip 4-packs are getting dressed up in a “costume” of their own while delivering a good source of protein and the same delicious flavors consumers know and love.

The overwraps of seven Chobani Flip 4-pack flavors have been transformed into spooky, interactive packaging featuring a QR code that offers both physical and digital surprises via an all-new augmented reality experience. Scan the code and enter the world of Halloween-themed Chobani Flip for an AR Trick or Treat Experience.

Knock on doors to find tricks and a treat. After exploring the AR experience, participants can take a selfie with a mask inspired by the Flip Halloween characters and share it with family and friends. You’ll also be able to unlock a treat, which may include phone screensavers, coloring pages, button pins, keychains, stickers, hats, totes, and even a mini fridge to store your Chobani Flip snacks. Visit chobani.com/trickortreat for more details.

Chobani Flip snacks blend the nutritional benefits of Greek Yogurt with flavorful, crunchy mix-ins, making it a wholesome, indulgent treat. Chobani Flip Halloween 4-packs are available in several familiar and fan-favorite flavors:

  • Almond Coco Loco: Chobani Greek Yogurt with coconut, honey-roasted salted almonds, and dark chocolate chunks tumble together for a good source of protein, lip-smacking snack.
  • Peanut Butter Cup: An homage to the dynamic flavor duo, featuring chocolate and peanut butter flavored Chobani Greek Yogurt, peanut butter cups, milk chocolate chips, and peanut butter clusters.
  • S’more S’mores: Real, only natural ingredients. Real, only natural nostalgia. Sweet Vanilla Chobani Greek Yogurt meets honey graham crackers, toasted bits, and milk chocolate.
  • Cookie Dough: A mix-in snack for batter eaters and bakers alike. Good source of protein vanilla Chobani Greek Yogurt with real cookie dough pieces, cookie rice crisps, and mini milk chocolate chips.
  • Key Lime Crumble: Slice-of-pie perfection made with only natural ingredients: creamy key lime Chobani Greek Yogurt meets white chocolate chunks and a “crust” of graham crackers.
  • Cookies & Cream: A classic, reimagined. Real vanilla Chobani Greek Yogurt with Chocolate is combined with chocolate cookies, creamy icing pieces, and no artificial ingredients.
  • Strawberry Cheesecake: A good source of protein, perfectly portioned cheesecake snack made with real strawberry Chobani Greek Yogurt and tasty bits of graham cookies, frosting chunks, and coated rice crisps.

Chobani Flip Halloween multipacks come in 4 x 4.5-ounce single-serve cups, at a suggested retail price of $5.79. The product is on shelves now through October 31 at grocery and national retailers.

This Halloween packaging is the first of many seasonal packaging takeovers Chobani is planning for its various Greek Yogurt platforms.

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