Meat snack brand Chomps is debuting the limited-edition Snack-O-Lantern to reimagine seasonal snacking. This 24-count carton features 12 Original Beef and 12 Sea Salt Beef sticks, all tucked inside a craft-ready box designed to be decorated and transformed into a glowing Halloween display.
Inspired by real consumer insights and a growing demand for better-for-you seasonal snacks, the Snack-O-Lantern playfully delivers on what modern families are looking for. According to a recent survey by Nextin Research:
- 45% of parents are actively seeking protein snacks
- 43% want reduced sugar options
- 47% prioritize grab-and-go convenience
Chomps meat sticks deliver on all three attributes: a nutritious, protein-rich snack with 0g total sugar that’s ideal for on-the-go use. Each meat stick offers bold flavor, 10+ grams of grass-fed and finished beef, and zero sugar, making it a smart, satisfying alternative to traditional Halloween treats. Designed as both a snack and an activity, the interactive carton allows you to decorate the Jack-o’-Lanterns on each side of the carton – doubling as a fun Halloween craft. Once decorated, pop out the perforated Jack-o’-Lantern faces and insert a battery-powered candle to enjoy the Halloween-ready display piece.
“Halloween should be fun, not full of sugar crashes,” said Rashid Ali, CEO and co-founder of Chomps. “With the Snack-O-Lantern, we’re giving families a more balanced way to enjoy the holiday, with delicious protein snacks and a hint of Halloween magic.”
This launch builds on Chomps’ broader mission to support families with real food during life’s busiest moments. The same spirit carries into Halloween with the Snack-O-Lantern, offering a festive, functional solution designed with families in mind. From the nutritious, protein snacks to the reusable, craft-ready carton – it’s not only fun and functional, but also aligned with the needs of modern families.
The Snack-O-Lantern is available now on Chomps.com and TikTok Shop while supplies last.
