Dunkin’ has scared up its latest beverage for the Halloween season, its new Peanut Butter Cup Macchiato. The world’s favorite flavor combo of chocolate and peanut butter is now available in the eerily delicious Dunkin’ Peanut Butter Cup Macchiato at participating Dunkin’ restaurants nationwide. The creamy and chocolatey flavors of Halloween’s favorite candy, the Peanut Butter Cup, paired with layers of bone-chillingly bold Dunkin’ espresso, make for a frightfully enchanted new brew.
Dunkin has also announced the return of its sweet-not-scary Spider Donut as part of the donut chain’s Halloween spread. A yeast donut frosted with orange icing and topped with a glazed chocolate MUNCHKINS® donut hole treat resembles a spider, with chocolate drizzle for the spider legs and orange drizzle for the eyes. The rest of Dunkin’s donuts will be haunting the menu from midnight to morning, dressed up in the season’s colors and decorated with orange icing drizzles and sprinkles. All Halloween donuts are now available at participating Dunkin’ restaurants nationwide through Halloween.
To promote the new Halloween treats, Dunkin has also announced that beginning on Wednesday, October 13 through Halloween, Dunkin fans have a shot of winning a variety of prizes from the comfort of their phone, once per day, anytime and anywhere. Dunkin’ has created an augmented reality door at www.dunkindoor.com, where fans can hold up their mobile device in their space and “ring the bell.” Once the virtual door opens through their screen, they could instantly win $1,000 or a Dunkin’ eGift Card to use towards trying a Dunkin’ Peanut Butter Cup Macchiato or Spider Donut.
“Halloween is always a fearfully fun holiday at Dunkin’. This year we are going all-in for the occasion, celebrating our Halloween enthusiasts with not only the sweetest new Peanut Butter Cup Macchiato, but also a special scary sweepstakes offering up to $1K per day through a virtual trick-or-treating experience,” said Anh-Dao Kefor, Director of Integrated Marketing at Dunkin’.
Lastly, participating Dunkin’ locations will offer Halloween DIY Dunkin’ Donut Decorating Kits to make wickedly good treats for solo celebrations or Halloween get-togethers, big or small. Each kit will feature plain yeast or Old Fashioned cake donuts, pre-packaged icing in orange, white, and chocolate varieties, and three sprinkle blends. The Halloween DIY Dunkin’ Donut Decorating Kits are available for purchase in two sizes, small (4-count donuts) and large (9-count donuts), while supplies last.
To learn more about Dunkin’, visit www.DunkinDonuts.com.
