Eggo is turning breakfast upside down with a brand-new waffle inspired by Netflix’s “Stranger Things.” Just in time for the fifth and final season, the brand is launching Eggo Stranger Things Strawberry Waffles, its first-ever strawberry red waffle with colors from natural sources.
As fans gear up for the final season by rewatching the iconic series from the start, they’ll need fuel for their watchathons. Eggo knows there’s only one thing scarier than the Mind Flayer: getting a craving for Eggo waffles and finding your freezer empty. That’s why, to celebrate the show and its most iconic waffle-loving character, Eleven, the brand is giving away 11,000 boxes of Eggo waffles, with an eligible Instacart order, so that fans can power their watch parties with the iconic taste of Eggo. The giveaway will include the Eggo Stranger Things Strawberry Waffles and limited-edition packs of Stranger Things Homestyle Waffles, alongside other core Eggo products – ensuring freezers are filled with Eggo favorites and fans have multiple ways to bring the series into their homes.
Fans have the opportunity to stock up in advance during weekly drops occurring on the first four Fridays in October. Starting Friday, October 3, at approximately 11 a.m. ET, fans can claim up to 11 boxes of select Eggo products with their Instacart order – including the new Stranger Things Strawberry Waffles and limited-edition packs of Stranger Things Homestyle Waffles on Instacart at www.instacart.com/store/brands/eggo/stranger-things, while supplies last. Additional drops will take place on October 10, October 17, and October 24 at approximately 11 a.m. ET.
“Few brands are as synonymous with Netflix’s ‘Stranger Things’ as Eggo,” said Alicia Mosley, Vice President of Marketing, Frozen Foods at Kellanova. “Having been part of this cultural phenomenon from the beginning, Eggo is excited to delight fans with limited-edition products and experiences that allow them to enjoy the delicious taste of Eggo at the center of their watch parties.”
The new limited-edition packs of Eggo Stranger Things Homestyle Waffles and Strawberry Waffles will be available on shelves at select stores nationwide starting this October.
