Back in April, I shared with my readers the complete lineup of Halloween and horror Keepsake Ornament releases featured in the 2025 Hallmark Dreambook. Up until now, you could only look at them, but starting this weekend, you’ll be able to own some of them courtesy of Hallmark’s Keepsake Ornament Premiere, running from July 12-20. During the annual event, Hallmark will release more than 250 Keepsake Ornaments, many of which were on my list of spooky releases for 2025.
Starting July 12, Hallmark’s new Keepsake Ornaments, including ShowToppers and Storytellers, will be available online and at Hallmark Gold Crown stores nationwide. If you’re a Hallmark Keepsake Ornament Club member, you can take advantage of early in-store shopping beginning July 11.
Over a dozen of the releases I featured in my previous coverage will be available as part of the Keepsake Ornament Premiere, with highlights including the Halloween Time ShowToppers Mini Tree Topper, the Disneyland Haunted Mansion Tree Topper, Max from “Stranger Things 4,” The Amity Island sign from “Jaws,” and Funko Pop! The Exorcist.
Unfortunately, those of you looking for some of those true horror icon releases, like Chucky and Beetlejuice, will have to hold out a little longer, as these ornaments won’t be available until October 11.
Many ornaments sell out at release events, so creating a Wish List is the best way to secure highly anticipated designs. You can see what’s coming to the new ornament premiere ahead of this weekend’s event at Hallmark.com.
