HI-CHEW is getting into the spooky spirit with a new limited-edition treat: the HI-CHEW Mystery Mix. Available while supplies last, this limited-edition mix features a lineup of fan-favorite flavors, plus one mysterious chew that dares fans to guess what’s hidden beneath the wrapper.
The HI-CHEW Mystery Mix features beloved flavors like Watermelon, Blue Raspberry, and Candy Apple. However, it’s the brand-new mystery flavor that will keep fans in suspense until Halloween, when it’s officially revealed. Made with HI-CHEW’s signature double-layer technology, the all-white mystery chew is a new flavor that has never been released before. This unique treat transforms the candy into an interactive experience.
To add extra excitement to this year’s Halloween drop, the mischievous mascot Chewbie takes center stage in a festive witch costume on the new seasonal packaging – complete with a spellbinding purple swirl background for a whimsical touch. For the first time ever, Chewbie also appears on each mystery flavor’s pillow pack, adding a playful touch to every unwrapping moment.
“HI-CHEW takes pride in crafting imaginative flavor experiences that spark both delight and curiosity,” said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. “Halloween is the perfect time to introduce a mystery flavor to our lineup, and the launch of HI-CHEW Mystery Mix invites fans to unwrap the unexpected and celebrate the playful energy of the candy-centric season. We are excited to see consumers join in the fun and share their guesses for the mystery flavor!”
While consumers wait for the top-secret flavor reveal, HI-CHEW invites fans to embark on a spooktacular Halloween adventure and join the ultimate guessing game. Beginning in early September, consumers can visit HI-CHEW.com/houseofmystery for their chance to uncover the mystery flavor and win a grand prize to celebrate the season of thrills. Those who accurately guess the mystery flavor will be entered for a chance to win the Grand Prize: a $2,500 Visa Gift Card to fund a mystery adventure of their choice, along with an assortment of HI-CHEW candy and merchandise. Furthermore, the first 100 participants to enter the guessing game will receive a Mystery Prize Pack filled with HI-CHEW candy and exclusive Halloween-themed merchandise, so everyone has the chance to walk away with something special for their seasonal activities.
This marks the brand’s first Halloween-themed product since the debut of HI-CHEW Sweet & Sour Mystery Mix in 2017. In a thrilling return to the seasonal scene, HI-CHEW Mystery Mix is rejuvenating the Halloween spirit with a sweet and spooky assortment that promises to engage candy lovers and entice brand fans.
HI-CHEW Mystery Mix is available in 6 oz. and 11.28 oz. stand-up pouches at major retailers nationwide, including Kroger, Target, Five Below, Dollar General, and more. Fans can also find the 6 oz. pouch on HI-CHEW.com starting early September.
