“I Know What You Did Last Summer,” the highly anticipated reboot of the 90s slasher franchise, arrives in theaters this Friday, and ahead of its release Scentbird—the leading subscription service for fragrance discovery—is launching an exclusive, limited-edition Scentbird x I Know What You Did Last Summer Set inspired by the upcoming Sony Pictures horror film.
This killer fragrance collaboration is now available and features five story-driven scents that represent key moments in the film. The Scentbird x I Know What You Did Last Summer Set includes Sydney Rock Pool by Arquiste, French Riviera by Mancera, Supersolid by Binaurale, Moss+ Bold by Commodity, and L’eau de Parfum by Cirque du Soleil, all housed in a fishnet pouch, a nod to the seaside setting of the film.
Ahead of the film’s theatrical debut on July 18, Scentbird collaborated with Sony Pictures and Regal for a special “I Know What You Did Last Summer” ‘Scent-Along’ screening experience on July 15, with the curated discovery set’s scents being integrated into key moments of the film.
From blood orange to eerie woods, the Scent-Along offered a highly unique and immersive sensory experience to long-time subscribers in the New York City area. The Scent-Along was Scentbird’s first luxury scented screening and immersive cinema experience and demonstrates the brand’s different approach to culturally-driven collaborations and activations, with a screening event that could only be done when Scentbird and Sony Pictures’ “I Know What You Did Last Summer” came together.
“This collaboration brings scent into the heart of cinematic suspense,” said Bettina O’Neill, EVP Business Development & Merchandising at Scentbird. “It’s not just a discovery set—it’s an interactive experience designed for film lovers, fragrance fans, and pop culture enthusiasts alike.”
The discovery set is officially available via Scentbird.com. The first 50 customers who purchase the “I Know What You Did Last Summer” set will receive a code for complimentary tickets to see the film, courtesy of Fandango.
