By popular demand and just in time for Halloween, CRUNCH is releasing a delicious new twist on its classic bar with the launch of CRUNCH White, a new white chocolate version.
Whether handing out candy during trick-or-treating, snacking during a Halloween movie marathon, or enjoying an afternoon treat, this limited-time offering delivers the ideal combination of a familiar crunch with an exciting new spin. CRUNCH White is available in convenient 1.55 oz individually wrapped bars and larger 2.7 oz share packs.
“CRUNCH has been a fan favorite for over 85 years, and the love for the original bar is as strong as ever,” said Sajani Manchanda, Senior Brand Manager at CRUNCH. “Our fans crave texture — especially one that’s satisfying. That’s why we’re excited to unveil CRUNCH White: the iconic crispy bite you know and crave, now coated in smooth, creamy white chocolate. It’s a lighter spin on a classic, and we’re pretty sure it’s going to be love at first crunch — all over again.”
Adding to the excitement, CRUNCH White will be featured in a limited-edition Candy Bar Cupcakes pack as part of Ferrero’s partnership with New York-based dessert company, Baked by Melissa. The new cupcakes will put a signature spin on fan-favorites like Butterfinger, Baby Ruth, and 100 Grand, and celebrate the launch of two new limited-time candy bars: CRUNCH White and Butterfinger Marshmallow.
CRUNCH White is a limited-time offering available now through December 2025. You can find it at retailers nationwide.
