Halloween treat maker Mars has unveiled its 2025 Halloween candy lineup in celebration of Halfway to Halloween. This year’s lineup features several returning favorites as well as new seasonal varieties for candy lovers to get excited about.
Returning Favorites
For Halloween 2025, Mars has announced five returning seasonal candy varieties, including M&M’s Milk Chocolate Pumpkin Pie, Snickers Pumpkins, Ghoulish Green Twix and Snickers, and Skittles Shriekers.
The Ghoulish Green varieties of Twix and Snickers made their debut in 2022, and add a ghoulish green tint to the inside of some of your favorite Halloween treats. Ghoulish Green Twix features a green cookie center, while Ghoulish Green Snickers are filled with green nougat.
Skittles Shriekers made their debut in 2021 and feature extreme sour Skittles flavors, including Citrus Scream, Ghoulish Green Apple, Rattled Raspberry, Shocking Lime, and Spine-Tingling Tangerine.
New for 2025
M&M’s with Festive Flare
For 2025, M&M’s are getting a new Halloween blend in Milk Chocolate, Peanut, and Peanut Butter varieties. The new blend mixes black and orange candy shells for some of your favorite M&M’s flavors.
Variety Packs
This Halloween season, Mars will introduce four new variety packs, offering even more options for chocolate, fruity, and gummy fans. The new mixes will include:
- Starburst, Starburst FaveReds, Skittles, and Skittles Wild Berry
- Snickers, Milky Way, Twix, and 3 Musketeers
- Hubba Bubba, Life Savers, and Starburst
- M&M’s, Starburst, Skittles, and Snickers
Seasonal Packaging
Finally, Mars is releasing new seasonal packages of some of its favorite treats. This year, Snickers Pumpkins will debut in a new 6-pack offering, and Fun Size M&M’s Peanut Butter will be available in giveaway bags that are perfect for delighting trick-or-treaters.
“At Mars, we think about Halloween year-round, and increasingly we are seeing consumers embrace the spooky season early as well,” said Tim LeBel, Chief Halloween Officer and President of Sales at Mars Wrigley North America. “As the authority on Halloween, Mars has something for every ghost and ghoul no matter how… or how early… you celebrate this year.”
Mars debuted its 2025 Halloween candy lineup alongside its second annual “Mars Tricks, Treats, and Trends,” a consumer insights report that explores how Americans are planning to celebrate Halloween.
