Meta and Universal Pictures Team Up for #KillerReels, Giving Fans the Chance to Meet Jamie Lee Curtis in a Custom-Built Halloween Meta Horizon World

KillerReels key art featuring Michael Myers and Laurie strode from Halloween Ends

Meta’s Messenger, Instagram, Horizon Worlds, and Creative Shop have teamed up with Universal Pictures to launch a new Messenger chat experience in celebration of the release of “Halloween Ends.” The new experience allows fans to build their own custom “Halloween” #KillerReels for a chance to meet Jamie Lee Curtis in the first-ever virtual meet ‘n greet in a custom-built Halloween Meta Horizon World.

In the #KillerReels experience, fans can choose between several spooky scenes they want to act out in a Reel – including showcasing your best scream, hyping up Laurie Strode, and a chance to tell Jamie Lee Curtis why you’re her biggest fan. Fans can then upload their scariest #KillerReel and post to Instagram or Facebook to enter for a chance to exclusively hang out in Meta Horizon Worlds with Jamie Lee Curtis.

Fans can access the #KillerReels experience on both Messenger and Instagram. To start, visit the @HalloweenMovie Facebook page and click ‘Send Message,’ or send a DM to @HalloweenMovie on Instagram. But you have to hurry; the #KillerReels contest ends this Friday, October 21.

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