JAAKS Pacific and its costume division Disguise have announced a multi-year partnership with Rooster Teeth and Joey Drew Studios to release new “Bendy” action figures, plush, playsets, costumes, and costume accessories commencing in fall 2023.
Disguise first launched “Bendy and the Ink Machine” costumes in North America in 2018 and saw great success with the horror-gaming-themed Halloween costumes for several years. JAKKS is now joining in the mix with master toy rights, and the company-wide rights are being expanded to include worldwide distribution.
“Bendy and the Ink Machine” and “Bendy and the Dark Revival” are puzzle-action-horror games created by Joey Drew Studios that boast a unique cartoon atmosphere and intense and frightening storylines that keeps players on the edge of their seat. The Bendy fanbase is a passionate global audience that loves the cartoon characters and eagerly awaits each new entry in the franchise.
All “Bendy” toys, costumes, and accessories will be widely available in-store and online at retailers in North America this fall.
