The New York Toy Fair wraps today at the Jacob K. Javits Center, and while the event is a global summit for all things play, the horror community again has plenty of representation. Kicking off on February 14, the floor was packed with collectibles that prove toys aren’t just for kids.
From 15-inch Klowns to nostalgic fast-food mashups, here are the must-have horror highlights from the weekend.
Monster High
Moonspell Magic
I covered it in length when they were announced ahead of the show, but the new Moonspell Magic by Monster High was definitely a highlight of the weekend. The new lineup of witches in the Monster High Universe brings not only new characters to the world of Monster High, but also a new representation and diversity in that world.
Mezco Toyz
MDS Mega Scale Shorty
During New York Toy Fair, Mezco Toyz unveiled its next “Killer Klowns From Outer Space” MDS Mega Scale figure with Shorty. No other details were announced with the reveal; however, the MDS Mega Scale line typically stands approximately 15 inches tall and features 11 points of articulation.
NECA
McDonald’s Ben Cooper Costume Kids
Capitalizing on the viral “Boo Bucket” craze, NECA is releasing two new figures in their Ben Cooper line: Hamburglar and Birdie. These 6-inch figures come with their own miniature McBoo and McGoblin buckets. Look for these to hit shelves in Q4 2026.
The Conjuring Universe – Ultimate Malthus the Demon
The antagonist of the Annabelle films is finally getting the “Ultimate” treatment. This 7-inch figure is fully articulated and packed with swappable parts—including three heads and alternate lower legs. It’s available for pre-order now at $49.99 and is expected to ship in Q2 2026.
The Phantom of the Opera “Masque of the Red Death” (Black & White)
Continuing its tradition of “Silver Screen” variants, NECA showcased a black-and-white version of the Phantom of the Opera “Masque of the Red Death” figure at New York Toy Fair. This seven-inch-scale collectible is inspired by the Phantom’s iconic disguise and features a soft-goods cloak, a large-brimmed hat, and a skull staff accessory. The set includes multiple interchangeable heads and hands, all housed in a collector-friendly window box. Look for this monochromatic masterpiece to ship later this year.
The Monster and His Mate (Black & White)
Also getting the black-and-white treatment is NECA’s “The Monster and His Mate” Bride of Frankenstein 2-pack. Following its color debut last Halloween, this new set reimagines the iconic duo in a classic silver-screen style. The pack includes two screen-accurate, seven-inch-scale figures with multiple interchangeable heads and hands, plus a soft-goods robe for the Bride. These monochromatic monsters are expected to arrive in Q1 2026.
Toony Terrors Retro Jason
The Retro Jason skin from “Friday the 13th: The Game,” inspired by Jason’s color motif in the classic NES game, is joining the Toony Terrors lineup. The figure comes with an ax accessory and is scheduled to arrive in Q2 2026. The new figure is available for pre-order now from NECA. Speaking of the NES Jason, the seven-inch scale figure previously released based on the game is getting a re-release.
Friday the 13th: The Game – Pamela Shrine Diorama
Sticking with the “Friday the 13th: The Game” theme, NECA has also unveiled a new Pamela Shrine Diorama. This collectible piece is in a seven-inch scale, inspired by the shrine to Jason’s dead mother from the game, and features Mrs. Voorhees’ head atop her sweater, with another of Jason’s victims lying nearby. It includes a cardboard backdrop for display and flickering LED light-up candles. The diorama is now available for pre-order from NECA for $ 59.99 and is expected to arrive in Q4 2026.
Ultimate Savini Jason
The Ultimate Savini Jason is the latest toy to take inspiration from the Jason skin Tom Savini designed for “Friday the 13th: The Game.” The new figure comes with multiple head sculpts and a trident accessory and is expected to be released in Q2 of 2026.
Savini’s Jason was an exclusive look for the Crystal Lake killer from “Friday the 13th: The Game,” which was created by legendary special effects artist Tom Savini. The skin was Savini’s interpretation of what Jason may look like if he had survived the events of “Jason Goes To Hell: The Final Friday” and returned to Crystal Lake after escaping hell.
Fortnite x Horror Icons
In a surprise crossover, NECA is bringing the “Fortnite” versions of Michael Myers, Billy the Puppet, and Leatherface to the physical world. These stylistically unique figures arrive in Q4 2026, complete with game-accurate accessories—most notably Michael Myers with his keyboard.
Sneak Attack Toys
Sneaker Headz
Sneak Attack Toys has revived the classic 80s foam ball icons with its Sneaker Headz line. The lineup features several nostalgic characters from the 80s and 90s, but the most notable faces for All Hallows Geek readers that were on display during Toy Fair were Gonk, Elvira’s punk rock pup from “Elvira, Mistress of the Dark,” the Tar Man from “Return of the Living Dead,” Toxie from “Toxic Crusaders,” and an alien from “Mars Attacks.”
Lace Faces
Sneak Attack Toys also showcased its Lace Faces line of sneaker accessories. Among the standout licenses were Elvira, Mistress of the Dark, and the Tar Man from “Return of the Living Dead.”
Takatoku Toys
Ghost Face
The historic Japanese brand Takatoku Toys made a splashy return as a Diamond Select exclusive. The standout reveal? A Samurai-style Ghost Face. This premium articulated figure blends the iconic slasher mask with traditional warrior aesthetics. It’s slated for Q2 2026 with a retail price of $37.99.
