Move over, Salem and Sleepy Hollow. America’s top trick-or-treating destination is officially E. Dudley Ave. in Westfield, New Jersey.
The suburban block earned the title of “Trick-or-Treatiest Street in America” courtesy of the first-ever Reese’s Halloween Council. The brand assembled a panel of Halloween royalty—including horror icons Christina Ricci (“Casper,” “The Addams Family”) and Kathy Najimy (“Hocus Pocus”), alongside digital creators Rachel Iwanyszyn, Zaire Alford, and Macy Blackwell—to select the winner.
To find the top street, Reese’s analyzed candy sales, costume purchases, neighborhood walkability, and Census data to narrow the list to 150 locations nationwide. The council then evaluated the finalists to crown E. Dudley Ave. the ultimate spooky season haven.
As part of the win, Reese’s will host a takeover of E. Dudley Ave. from 3-8 p.m. on Halloween, featuring a neighborhood block party, interactive activities, and an endless supply of peanut butter cups.
Watch the full announcement video below:
