Scentbird is taking fans back to Forks. The fragrance discovery giant has teamed up with Lionsgate to launch Twilight Eau de Parfum, a limited-edition scent designed to bottle the forbidden romance of The Twilight Saga.
To kick off the nostalgia trip, original cast members Ashley Greene (Alice Cullen) and Jackson Rathbone (Jasper Hale) are headlining a multi-phase campaign, bringing a touch of Cullen family magic to social-first storytelling and experiential activations.
Described as a floral amber, the fragrance skips the glitter and goes straight for the mood. The scent opens with the velvety warmth of plum butter, transitions into night-blooming tuberose and moon flower, and settles into a base of creamy woods and macadamia, perfectly evoking the damp, romantic forests of the Pacific Northwest.
“‘Twilight’ has always captured hearts with its timeless love story and moody, romantic world,” said Elena Lécué, CMO at Scentbird. “This collaboration allows our subscribers to step into that world, translating the franchise’s emotional depth into an unforgettable fragrance experience while connecting with a larger pop culture phenomenon.”
The collaboration aims to bridge the gap between high-end beauty and dedicated fandom. Beyond the bottle, Scentbird is launching an integrated on-site experience that allows the Twi-hard community to dive into the mood and narrative inspiration behind the scent.
“This collaboration with Scentbird brings ‘The Twilight Saga’ to life in an immersive and experiential way, captivating fans and first-time discoverers through a scent experience designed to be both shared and collected,” said Debbie Olshan, Director of Consumer Products at Lionsgate.
The Twilight Eau de Parfum will be available for a limited time exclusively through Scentbird. Fans can snag the scent via their monthly subscription or through select à la carte formats while supplies last.
