Bratz is calling upon the corners of the earth for its newest pop-culture crossover, bringing the iconic 1996 horror-fantasy film “The Craft” to its fashion doll lineup.
The fashion doll brand announced a collaboration featuring the four teenage witches of St. Benedict’s Academy: Sarah, Rochelle, Bonnie, and Nancy.
The line drops Oct. 15 at 8 a.m. PDT first on Bratz.com. Sarah, Rochelle, and Bonnie arrive as a collector three-pack retailing for $120, while main antagonist Nancy Downes gets a standalone release for $70. Both options include a site-exclusive poster and come in premium VHS-inspired packaging.
Dressed in their signature St. Benedict’s Academy Catholic school uniforms, Sarah, Rochelle, and Bonnie come equipped with everything needed to carry out their beach ritual: Sarah with a candle and caged bird, Rochelle with a candle and bagged clownfish, and Bonnie with a candle and jarred butterfly.
Nancy comes with two complete high-fashion looks. Fans can style her in a customized St. Benedict’s ensemble—a plaid miniskirt, tied white button-up, and black faux-leather jacket—or her floor-length black witch’s coat and dress.
Her standalone set features movie-accurate accessories, including silver cross jewelry, a spiked choker, red-lens sunglasses, a spellbook, a golden-hilted dagger, and a jarred snake for invocation rituals.
This drop marks the latest in a series of high-profile nostalgia crossovers for Bratz, which has increasingly leaned into ’90s and early-2000s cult properties to captivate adult collectors. Given the enduring legacy of “The Craft” as a gothic fashion touchstone, these dolls are sure to sell fast.
