On Monday, Chipotle Mexican Grill announced “Chip-or-Treat,” a new exclusive offer for Chipotle Rewards members delivering free treats throughout October to celebrate Halloween. Building on more than two decades of its iconic Boorito tradition, Chipotle is making this Halloween season even bigger with offers like free guac, chips, or bonus Rewards points. Starting today, October 6, Chipotle Rewards members who purchase an entrée each week will receive a new weekly treat from Chipotle, plus an exclusive Rewards badge.
Through Thursday, October 30, Chipotle Rewards members can “Chip-or-Treat” at Chipotle by purchasing an entrée on the Chipotle app, Chipotle.com, or in-restaurant and scanning their Chipotle Rewards member card. Within a few hours after a purchase, Chipotle Rewards members will receive a “Chip-or-Treat” email providing a treat tailored to their preferences, valid for five days. Members can “Chip-or-Treat” once per week to earn up to four treats and four exclusive Rewards badges in October.
“For 25 years, Boorito has been the can’t-miss Halloween tradition for our fans, and this year we’re expanding it into a full month of treats,” said Chris Brandt, President, Chief Brand Officer, Chipotle. “No tricks, just delicious, real food made fresh every day and weekly rewards that make this October the biggest Halloween season ever at Chipotle.”
Boorito Returns On October 31
Chipotle will continue its annual Boorito tradition with an in-restaurant entrée offer on Halloween. The brand will share more information on how it is bringing back Boorito for its 25th anniversary later this month.
