On Wednesday, Chipotle Mexican Grill announced the return of Boorito, the brand’s iconic Halloween tradition. On October 31, Chipotle Rewards members who visit a Chipotle restaurant in costume from 3:00 p.m. to close local time and scan their Rewards member card at checkout will receive a $6 entrée offer. In honor of Boorito’s 25th anniversary, Chipotle is also bringing back its Boorito Costume Contest that will give fans a chance to score a VIP Card, worth over $500 in free Chipotle.
In a nod to the brand’s 2020 Halloween TikTok challenge, Chipotle is inviting fans to take their Halloween fits to the next level with a new Boorito Costume Contest on TikTok. From Monday, October 27, through Sunday, November 2, superfans who show off their costume for Boorito 2025 by posting a TikTok with #BooritoCostumeContest will be entered for a chance to win a VIP Card from Chipotle.
“Boorito started as a simple way to bring people together on Halloween, and over 25 years, it has grown to become the biggest annual celebration of our real fans and real food,” said Chris Brandt, President, Chief Brand Officer. “Boorito has long served as a runway for our guests to show off their creative costumes, so we’re leveraging TikTok to drive additional excitement and inspiration this year.”
The return of Boorito comes on top of Chipotle’s Chip-or-Treat promotion, which started earlier this month and offers Chipotle Rewards members free treats like guac, chips, or bonus Rewards points throughout October.
