Chips Ahoy! and Netflix’s hit series “Stranger Things” have collaborated to create a new Chips Ahoy! x Stranger Things limited-edition cookie. Available in stores nationwide starting on August 11, fans can get early access now through the inaugural Chips Ahoy! pre-sale. Chips Ahoy! is also releasing retro-inspired Original Chips Ahoy! packs that harken back to the look and feel of the 1980s Chips Ahoy! packaging when “Stranger Things” takes place.
The Chips Ahoy! x Stranger Things Limited-Edition Cookie is inspired by the Upside Down, a dark alternate dimension that has played a key role throughout every season of “Stranger Things.” The cookies feature a new Chips Ahoy! chocolatey base, fudge chips, and a red strawberry-flavored filling. The brand’s first-ever fruit-flavored filling peeks through the chocolatey cookie to represent the Rifts that are the entrance to the Upside Down. Before they even taste the delectable cookies, “Stranger Things” buffs will be drawn to the unique packaging that incorporates quintessential design elements from the show and a special glow-in-the-dark feature.
Chips Ahoy! is also inviting fans to step into the Upside Down. Starting on August 11, consumers can scan an on-pack QR code or visit chipsahoyscan.com to be transported into an immersive augmented-reality game. The brand that is “Here for Happy” is asking fans to find Chips Ahoy! cookies hidden throughout different levels of the game to increase their happy meter while in the Upside Down. In-game achievements will translate into a chance to win exclusive prizes – most notably, a “Stranger Things” Eddie Munson-inspired guitar – plus limited-edition “Stranger Things” merchandise.
“This isn’t just any product launch – it’s a cultural moment that joins two beloved brands together in an exciting and captivating way,” said Chips Ahoy! Senior Director, Sabrina Sierant. “Our collaboration with Stranger Things appeals to both long-time lovers of Chips Ahoy! cookies and ‘Stranger Things’ fans who have loved every episode. Through experiential components and elements of nostalgia, we are delivering unforgettable experiences for different generations of fans – whether they grew up in the 80s or are experiencing that awesome decade through the show.”
Registration to pre-order the Chips Ahoy! x Stranger Things Limited-Edition Cookie is now open at snackworks.com/chipsahoy-strangerthings and limited to the first 1,500 people. Beginning on August 11, fans can find the Chips Ahoy! x Stranger Things Limited-Edition Cookie at retailers nationwide, starting at $5.79. In addition to the traditional tray, the cookies will also be available in 2-count portion packs, ideal for on-the-go snacking or distributing for Halloween.
“Stranger Things” returns with its eagerly awaited fifth and final season this fall. “Stranger Things 5” will release on Netflix across three premiere dates with four episodes on November 26, three episodes on Christmas, and the finale episode on New Year’s Eve. Each volume releases at 5 p.m. PT.
