Just in time for Halloween, Harridan Vodka has released its most terrifying offering ever: the “Paranormal Reserve – Annabelle Edition.” This limited collection of 666 bottles rested for 30 days at the Occult Museum in Monroe, Connecticut, which holds the personal collection of Ed and Lorraine Warren – renowned demonologists and paranormal investigators.
The museum is home to the infamous Annabelle doll, which was reportedly demonically possessed in the 1970s and inspired the “Annabelle” films, including “Annabelle,” “Annabelle: Creation,” and “Annabelle Comes Home.”
“We are a brand fascinated by the uncanny and unexplained, so this year we wanted to bring the Reserve to one of the most well-known paranormal institutions in the world,” says Bridgette Tayor, CEO, President & Founder, Harridan Vodka. “We partnered with the Occult Museum, which houses some of the most terrifying artifacts in the U.S., most notably the infamous Annabelle doll. Given that the museum is now closed to the public, the Paranormal Reserve is the closest that fans of horror and the occult will get to the doll.”
A mother initially gave Annabelle to her daughter as a gift for graduating from nursing school. At first, the doll seemed benign but began exhibiting increasingly disturbing behavior, like moving on its own and leaving handwritten parchment notes.
Ed and Lorraine Warren, two of the nation’s most famous demonologists and paranormal investigators, were called to investigate the case and deemed it demonically possessed. The couple took the doll and enclosed it in a glass case, becoming part of their collection at what later became the Occult Museum.
Bespoke Packaging Befits a Terrifying Offering
Paranormal Reserve is packaged in a bespoke engraved wooden box featuring a functional Ouija board on its lid. It comes with a certificate of authenticity and gloves for handling the bottle. The back of the label is inscribed with “Help Me, Help Us,” inspired by the mysterious parchment notes purportedly found by Annabelle’s original owner in her apartment.
The Most Chilling Bottle of All: The 666th
The 666th bottle of Paranormal Reserve was placed directly in front of Annabelle’s case, which was opened by the museum’s proprietor, Tony Spera. The bottle was then rested inside Annabelle’s original case, built by Ed Warren, for 30 days. The bottle, priced at $13,000, is packaged in a one-of-a-kind wooden case replicating Annabelle’s current confines. It will be available for purchase at https://www.convivewines.com/the-harridan-paranormal-reserve/.
A Follow-Up to a Successful First Edition
Last year, for its first edition of the Paranormal Reserve, Harridan Vodka rested 60 bottles across three haunted locations in the U.S.: The Conjuring House, the Villisca Axe Murder House, and the Trans-Allegheny Lunatic Asylum.
This year’s Paranormal Reserve is available for purchase now for $199 at www.shopharridan.com. A portion of all Paranormal Reserve sales will benefit Toys for Tots, transforming the legacy of a toy that embodied evil into a positive force today.
