Mob Entertainment, the studio behind the hit horror franchise “Poppy Playtime,” has teamed up with Spark Universe to bring Huggy Wuggy, Mommy Long Legs, CatNap, Doey the Doughman, and The Doctor into “Minecraft.” Together, the two studios have launched the official Huggy & Friends Add-On and Persona items, giving players fresh ways to survive—and scare—in one of the world’s most beloved games.
“This collaboration delivers the best of both worlds. Suspenseful encounters straight out of ‘Poppy Playtime’ combined with the open-ended creativity of ‘Minecraft,'” said Zach Belanger, Co-founder and CEO of Mob Entertainment. “We’re thrilled to see fans explore, survive, and roleplay with these characters in entirely new ways.”
The headline feature, the Huggy & Friends Add-On, transforms “Minecraft” into a suspense-filled playground. Each monster has its own behavior and encounter loop, from Huggy’s constant pursuit to Mommy Long Legs’ sinister games, CatNap’s dreamlike presence, The Doctor’s surveillance tactics, and Doey’s unsettling switch from friend to foe. Players who survive these threats can earn powerful GrabPack hands, unlocking abilities like grappling, shocking, burning, and leaping across the world. Along the way, they may encounter the eerie Smiling Critters, loyal companions who fight alongside players and provide unique effects.
To round out the release, a set of five Persona items introduces wearable cosmetics based on “Poppy Playtime” favorites, including the GrabPack, Huggy Wuggy Head, Kissy Missy Head, DogDay Pajamas, and CatNap Pajamas.
“Working with Mob Entertainment on Huggy & Friends has been an incredible opportunity,” said Benjamin Grindrod, Head of Marketplace at Spark Universe. “Our goal was to stay true to the suspense of Poppy Playtime while delivering the kind of open-ended fun that Minecraft players love. We can’t wait to see the creativity this collaboration sparks.”
The Huggy & Friends Add-On is now available in the Minecraft Marketplace for 990 Minecoins, along with the Persona items.
