Disguise, the costume division of toy and consumer products manufacturer JAKKS Pacific has announced a new partnership with Mob Entertainment to design, develop and manufacture costumes and costume accessories based on the episodic horror survival game “Poppy Playtime.”
“Poppy Playtime” is a chilling episodic horror survival game where players take on the role of a former Playtime Co. employee, compelled to return to the forsaken toy factory ten years after the mysterious disappearance of its entire staff. As you delve into the shadows of the abandoned facility, your only goal is to survive the relentless pursuit of vengeful toys lurking within.
“Poppy Playtime is a pop culture phenomenon with a massive worldwide following, and, like other influential brands, has captured the imagination of the masses, inspiring fan fiction, cosplay, music videos, dance challenges, and hundreds of hours of gameplay commentary,” said Mob Entertainment, Inc.’s Director of Business Development and Licensing Arsenio Navarro. “Poppy-related content has over 5 Billion views on TikTok and over a Billion views on YouTube, a true testament to the appeal of the game’s characters and universe and its loyal, ever-growing fanbase that spans all ages. We are thrilled to add Disguise as an official licensee to bring the Poppy Playtime universe to life for our fans. Get ready to dive into the heart-pounding world of Poppy Playtime and become Huggy Wuggy this Halloween!”
All “Poppy Playtime” costumes will be widely available in-store and online at retailers in North America this fall.
