The Spooky Cereals of Breakfasts Past

Today, March 7, is National Cereal Day. I’m not sure why cereal gets its very own national day of recognition, but it got me thinking a lot about the spooky cereals of the past. While Count Chocula, Franken Berry, and Boo Berry have become the faces of Halloween morning eats there have been a number of Halloween and spooky themed cereals over the years. Here are some you may remember fondly, or perhaps ones you had forgotten about completely. Regardless, I hope you enjoy this look at spooky cereals from breakfasts past and present.


You aren’t supposed to get a Mogwai wet, but that didn’t stop kids from the 80’s from dousing a bowl of Gizmo shaped cereal with milk when Gremlins cereal was released in 1984.


The Ghostbusters franchise spawned a number of breakfast cereals in the 80’s and 90’s. The first cereal materialized in in 1985 as Ghostbusters cereal, which became “The Real Ghostbusters” cereal the following year. A cereal tie-in to Ghostbusters 2 was released in 1989, and finally “Slimer and the Real Ghostbusters” cereal was released in 1990.

Each cereal was basically the same with “O’s and ghosts” as the commercial jingle would sing, as the cereal’s base. The original Ghostbusters cereal featured only white ghost marshmallows, but all future versions of the cereal included Slimer marshmallows and purple ghost marshmallows in addition to the plain white ghosts.

The Addams Family

Released as a tie-in for the 1991 film The Addams Family, The Addams Family cereal featured cereal pieces shaped like skulls, headless dolls, and Thing. The box described the cereal as “The creepy, crunchy cereal with the great taste you’ll scream for,” but MrBreakfast.com describes the cereal as “tasting like a mixture of Honeycomb, Kix and Cheereos…but with less flavor.”

The Addams Family cereal

Rice Krispies

Outside of themed cereals like those above and the classic monsters cereals, Rice Krispies appears to be one of the first cereals to get the true Halloween treatment. In 1995 Kellogg’s released Halloween Rice Krispies, which was promoted as having “fun Halloween colors” without affecting the taste.

Another version of Halloween Rice Krispies would be released in 1999 and instead of changing the cereal’s color, Kellogg’s added colorful marshmallows to the mix. The second iteration of Halloween Rice Krispies included white ghost and orange Halloween pumpkin marshmallows.

In 2001, Kellogg’s released Kreepy Rice Krispies, which added “spooky marshmallow shapes” that included bones, skulls, and ghosts.

Kreepy Rice Krispies

In 2002, their cocoa counterparts would get a similar treatment with the release of Creepy Cocoa Rice Krispies that featured marshmallow ghosts and masks. The cereal was released again in 2003 as Kooky Cocoa Rice Krispies.

In 2004 Cocoa Rice Krispies was one of the three cereals to get the “Haunted Manor” treatment from Kellogg’s. Each cereal had different spooky Halloween marshmallow shapes. Cocoa Rice Krispies featured marshmallows in the shapes of bats, eyeballs, and ghosts.

In 2005, the cereal would join Froot Loops with a special Halloween release that included marshmallow monster parts, that included a green finger shaped marshmallow and an eyeball shaped marshmallow.

Froot Loops

Froot Loops has seen a number of spooky iterations over the years, with my research uncovering the earliest iteration in 1996 with Spooky Froot Loops. The limited edition Halloween-themed cereal introduced ghost-shaped marshmallows to the fruity breakfast cereal.

In 2000 the Halloween-themed cereal would get a revamp and become Frightening Froot Loops, which consisted of green and purple Froot Loops pieces with the addition of orange pumpkin-shaped pieces.

In 2002 Kellogg’s introduced Spooky Marshmallow Froot Loops as the Halloween-themed cereal and included fruit-flavored marshmallows shaped like bones, masks, and ghosts. The cereal was re-released in 2003 under the name Freaky Froot Loops. From that point forward Halloween-themed Froot Loops remained fairly consistent, simply shifting the marshmallow theme from time to time.

Spooky Froot Loops

In 2004 Kellogg’s swapped the bones and masks marshmallows for bats and eyeballs for their “Haunted Manor” edition of Froot Loops. In 2005, like Cocoa Rice Krispies, they got monster parts marshmallows and that would be the last major Halloween release until 2015. In 2015 Kellogg’s introduced the “build your own skeleton” marshmallows to both Froot Loops and Apple Jacks, which would be released regularly until last year when they were replaced with new spooky marshmallows.

Apple Jacks

Second to Froot Loops in terms of total spooky variety’s Apple Jacks has seen nearly half a dozen different Halloween-themed editions over the years.

In 2001 Kellogg’s released Jack’O’Lantern Apple Jacks, which swapped out the traditional orange Apple Jacks loops with orange jack o’ lantern shaped pieces. The cereal would be re-released in 2003 as Howlin’ Apple Jacks, but beyond the name and packaging the cereal was exactly the same.

Jack'O'Lantern Apple Jacks

In 2004, Apple Jacks joined Froot Loops and Cocoa Rice Krispies as one of the three “Haunted Manor” cereals. Like the other two cereals Apple Jacks received its own unique mix of spooky Halloween marshmallows, which included bones, ghosts, and masks.

2005 saw one of the more bizarre releases of Halloween themed Apple Jacks with the introduction of Cinnascary Apple Jacks. While Froot Loops and Cocoa Rice Krispies got monster parts marshmallows, Apple Jacks simply got a marshmallow based on their cinnamon stick character identified as “CinnaMon.” The only thing scary about this release are the turd-shaped marshmallows that represent the character.

Like Froot Loops Apple Jacks didn’t see another major Halloween-themed release until 2015 when it too saw the inclusion of the “build your own skeleton” marshmallows, which were then changed to the new spooky shapes last year.

Corn Pops

From what I can tell Corn Pops cereal has only gotten the spooky treatment twice in it’s 69 year existence. The first in 2000 with the release of Monster Pops and the second with the 2001 release of Candy Corn Pops.

Monster Pops simply added red colored pieces of the traditional cereal to make it “Monster” themed. Candy Corn Pops added orange pieces of the Pops cereal and flavored it with “a special candy corn flavor.”

Monster Corn Pops and Candy Corn Pops

Halloween Crunch

A regular in the cereal aisle at Halloween for over a decade now is the Halloween-themed version of Cap’n Crunch. Introduced in 2007 Halloween Crunch features your traditional Cap’n Crunch shaped pieces paired with speckled ghost shape pieces that magically turn your milk green. Halloween Crunch has been the most consistent spooky Halloween cereal to be released in recent memory.

Halloween Crunch

Candy Corn Pebbles

Another cereal to get the candy corn treatment was the 2014 release from Post, Candy Corn Pebbles. The cereal featured the traditional Pebbles cereal pieces in orange, yellow, and white and were “candy corn flavor.”

Candy Corn Pebbles

Halloween Krave

Released in 2015 alongside the Froot Loops and Apple Jacks with “build your own skeleton” marshmallows was the limited edition Halloween Krave. Deemed “Chocolate Chocovores” this creepy version of Krave took the traditional chocolate filled Krave cereal and colored it orange for the Halloween season.

Halloween Krave

What’s interesting about this short lived Halloween cereal is the lore Kellogg’s built behind it. On each box of the cereal, there was a story that explained the origin of the “Chocovores:”

“One night, a witch caught a greedy chocovore stealing her chocolate. She hexed the thief, turning it shocking orange. ‘Now chocolate will see you coming,’ she cackled, ‘and you’ll never catch any!’ The cursed chocovore had lost the element of surprise. But this time of year, he can hide among pumpkins and orange decorations to pounce on chocolate once again! That’s why orange Kellogg’s Krave only appears around Halloween!”

Reese’s Puffs Bats

The latest in the growing line of Halloween cereals came last year with the release of the limited edition Reese’s Puffs Peanut Butter Bats.

The Halloween spin on the traditional Reese’s Puffs cereal swaps the chocolate-y peanut butter-y puffs with bat shaped cereal pieces to become a breakfast equivalent to a Halloween candy favorite.

Reese's Puffs Peanut Butter Bats

These are of course all of the cereals you would find on grocery store shelves. Funko has of course been releasing a growing line of collectible cereals over the last year that included Freddy and Jason cereals, Elvira cereal, and more.

Did you know about all of these spooky cereals? Do you have a favorite, or is there a particular past spooky flavor that you miss? Let me know in the comments or on social media!

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