Games, Online

The World of ‘Poppy Playtime’ Goes Physical with Launch of Merchandise Store

Following the explosive debut of “Poppy Playtime: Chapter 5 – Broken Things,” Mob Entertainment has officially opened the doors to PlaytimeCo.Store. This new dedicated storefront serves as the definitive global hub for fans to snag officially licensed collectibles, limited-edition apparel, and exclusive items straight from the source.

The store’s debut coincides with a fresh wave of merchandise inspired by Chapter 5, featuring highly anticipated plushies and apparel lines that bring the eerie halls of Playtime Co. to life.

“The launch of Chapter 5 felt like a perfect moment to refresh our merchandise offering,” said Benjamin Weaver, Senior Manager of Commerce at Mob Entertainment. “Our fans have been incredibly passionate about the series and vocal about the kinds of collectibles they’d like to see, and this new store allows us to offer high-quality options that celebrate that enthusiasm.”

Designed for a global audience, the storefront will act as a hub for future merchandise drops, exclusive releases, and limited collectibles. For those who haven’t yet faced the horrors of the factory, “Poppy Playtime: Chapter 5 – Broken Thing” s is available now on PC via Steam and Epic Games, with a console launch slated for later in 2026.

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