Zombie Claus is back to mash up two of the year’s biggest holidays.
Twix has resurrected the undead holiday icon for its second Twix Hallowmas, combining Halloween scares with Christmas cheer to celebrate the brand’s signature “Two Is More Than One” philosophy.
Just as Twix brings cookie and candy together in one treat, Hallowmas encourages fans to embrace the overlap between spooky season and the winter holidays. Throughout October, Zombie Claus will take over Twix social channels while handing out candy and launching a $20,000 fan contest.
“Hallowmas is rooted in the same belief that has always defined Twix: when two things come together, they create something even better,” said Allison Miazga-Bedrick, Vice President of Marketing, Seasonal Portfolio at Mars. “By bringing Halloween and Christmas together through Zombie Claus, we’re creating a season that delivers twice the fun, fright, and festive spirit. He’s the perfect symbol of what happens when unexpected combinations come together to create something uniquely Twix. We’re excited to see just how far fans take the fear and cheer when they put their own spin on Hallowmas.”
Starting today, fans can submit photos and videos showcasing their Hallowmas spirit at Twix.com/Hallowmas. Zombie Claus will personally judge entries for the Twix Hallowmas Rewards Contest and react to top submissions on social media throughout the month.
- Most Hallowmas Spirit ($5,000 + Twix): Awarded for the ultimate mix of spooky and merry.
- Best Zombie Claus Look-Alike ($5,000 + Twix): Awarded to the fan who best channels Zombie Claus’ signature undead style and spirit.
- Grand Prize ($10,000 + Twix): Awarded to the entry that takes Hallowmas to the next level for Zombie Claus’ ultimate approval.
In addition to the digital contest, Zombie Claus is heading to New York City on Halloween day. The character will hit the streets of Williamsburg to turn traditional trick-or-treating on its head, surprising unsuspecting fans with Hallowmas treats and seasonal scares.
