A piece of Santa Monica’s legendary amusement history has been resurrected with a modern, spine-tingling twist. Just in time for the Halloween season, immersive storytelling and production company EPIC Entertainment Group has debuted the all-new Funhouse at Pacific Park. The 2,800-square-foot attraction that pays homage to the legendary Toonerville Funhouse is now open at Pacific Park on the Santa Monica Pier.
Drawing on their decades of experience creating large-scale themed entertainment and spooky, story-driven spaces across the country, EPIC crafted a fully realized narrative rooted in the Pier’s rich past. The original Toonerville Funhouse first thrilled guests at Ocean Park Pier in the 1920s, later returning at Pacific Ocean Park in 1958. Hidden away for decades, its whimsical-yet-unnerving spirit has now been revived in nine mysterious chambers, each filled with optical illusions, disorienting twists, and delightfully eerie surprises.
“Creating the Funhouse for Pacific Park allowed us to blend nostalgia with new innovations in storytelling,” said Charity Hill, Co-Founder and Executive Producer of EPIC Entertainment Group. “We love digging into history, finding what made people fall in love with these experiences in the first place, and then reinventing them for today’s audiences. With the Funhouse, we’re not just paying homage to Santa Monica’s amusement legacy, we’re creating a whole new chapter that will surprise and thrill guests for years to come.”
Just past Snackville, guests will stumble upon what appears to be an abandoned storage area tucked into the century-old Pier. Inside, guests will discover that the Funhouse is far more than a maze of mirrors and tricks. At the heart of its lore lies a sinister pact: Sprinkles the Clown and a mysterious Fortune Teller are in cahoots, luring unsuspecting visitors deeper into the maze and toward their chilling fate in the ice cream freezer. Among its decayed relics lies a sigil granting entry into a labyrinth of curiosities, including nine distinct rooms such as Mirror Madness, Puppet Master, Gumball Glazy, and Vanilla Chill. Visitors may even come face-to-face with the mischievous Sprinkles the Clown as they attempt to escape the attraction’s disorienting paths.
The Funhouse is open now, and tickets are just $10 for the experience. For more information or tickets, visit https://pacpark.com/.
