Halloween isn’t just for kids anymore. This year, Airheads is crashing the candy barrier with Decoy Boy — the world’s first robotic trick-or-treating sidekick. Disguised as a costumed kid, Decoy Boy gives grown-ups the perfect social cover to go door-to-door, score candy, and relive their favorite Halloween tradition without the awkwardness of trick-or-treating solo.
For many adults, trick-or-treating was a highlight of their childhood, but then, at no fault of their own, they got older. A recent OnePulse survey showed that while virtually all adults loved trick-or-treating as kids, 87% of adults say it’s weird to trick-or-treat alone. These cherished childhood memories and this stat was all the motivation Airheads needed to launch a fully functional trick-or-treating robot in a wagon disguised as a costumed kid. Designed to be pulled from house to house, Decoy Boy is programmed to say “trick or treat!,” has a “persuasion dial” for those looking to get more than one piece, and a “tantrum mode” for serious Airheads fans.
“Halloween should be fun for everyone, no matter your age or background,” said Chris Borges, Brand Director, Non-Chocolate Portfolio at Perfetti Van Melle, the maker of Airheads. “So we built the Decoy Boy to give anyone a way to embrace the spooky season and stock up on Airheads with a little extra flair and fun.”
The Decoy Boy is built to resemble a 7- to 8-year-old child and comes in three classic Halloween costumes: a ghost, wizard, or Frankenstein. Each unit is battery-powered, rides in a rugged all-terrain wagon, and can carry up to 15 pounds of Airheads. The robot speaks pre-recorded Halloween phrases and adds just the right amount of eerie charm to pass for the real thing, especially from a front porch.
For a chance to get your own Airheads’ Decoy Boy in time for Halloween, visit AirheadsDecoyBoy.com. Act fast; the contest closes on October 17, 2025, at 12:00 p.m. Eastern.
