On Wednesday, See’s Candies announced it is teaming up once again with Squishmallows, the beloved plush brand from Jazwares, for another highly anticipated collaboration that’s as huggable as it is delicious.
“We were thrilled by the overwhelming enthusiasm from our customers when we rolled out the Squishmallows x See’s campaign last year,” said Pat Egan, president and CEO of See’s Candies. “As always, we give our customers what they want, and we know that they’ll be thrilled by what’s in store for this year. We’ve created a collectible that brings joy to both chocolate lovers and Squishmallows superfans.”
The 2025 Squishmallows x See’s Candies Bundle includes:
- A limited-edition Soupy the Goblin (8″ Plush) from the Squishmallows universe, ready for trick-or-treating with a special cape, fangs, and See’s trademark S medallion.
- A limited-edition Benny the Bigfoot Key Chain.
- A uniquely shaped keepsake box of See’s Candies that features both Soupy and Benny, filled with a handpicked selection of See’s sweet Lollys and chocolates.
These plush characters and See’s chocolate box are packaged in a one-of-a-kind, stylish, and reusable transparent backpack.
Fans can be amongst the first to secure the 2025 Squishmallows x See’s Candies bundle during the exclusive online-only pre-sale on sees.com, ahead of the official launch. On October 4, the $60 bundle will be available while supplies last in select See’s shops and online at sees.com.
“After the excitement and success of last year’s Squishmallows x See’s Candies launch, we’re bringing fans an all-new collectible bundle that pairs perfectly with the Halloween season and authentically captures the spirit of the brand,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.
To celebrate, See’s will host a special in-shop event at the Shops at Santa Anita location in Arcadia on Saturday, October 4, starting at 10 a.m. The event is open to the public, and fans can enjoy sweet treats, take photo opportunities with an official Squishmallows mascot, receive special giveaways, and be among the first to take home this year’s must-have collectible. Additionally, the first 50 people in line will receive a complimentary gift!
Pairing softness with sweetness, this limited-edition collaboration is the perfect treat to celebrate Halloween and beyond.
