Image Nation Studios, indie genre banner Spooky Pictures, and creator studio Made By Us are partnering to launch Made By Spooky, a new label dedicated to bringing digital-first horror talent into mainstream film and television. The banner’s initial slate will debut next year.
The new venture will produce original short-form, vertical serialized, and feature-length projects fronted by creators who built audiences across YouTube, TikTok, and Meta. The effort combines the genre experience of Image Nation and Spooky Pictures with the creator network of management firm Made By All, an affiliate of Made By Us.
“Backing new voices within the horror genre has always been central to what we do, and we’re committed to finding creative ways to champion fresh talent,” said Image Nation Studios’ Ben Ross and Spooky Pictures’ Steven Schneider in a joint statement. “There’s no denying that content creators are where some of the most interesting genre instincts are being developed right now – as ‘Obsession’ and ‘Backrooms’ have proven, audiences are hungry for this kind of storytelling. Made By Spooky is the next step in this journey and, together with Made By Us Studios, we’re creating a direct, scalable path for creators to connect with global audiences.”
Made By Spooky and its projects will form part of Image Nation Studios and Spooky Pictures’ slate of projects under their co-production partnership – with recent projects including “V/H/S/Mixtape,” a music-themed anthology which premiered at Beyond Fest and on Shudder this month; “V/H/S: SCP,” the upcoming feature film with A24 inspired by the SCP Foundation; a new “Texas Chainsaw Massacre” television series and film with A24; “Anything But Ghosts,” directed by and starring Curry Barker; and Casey Affleck’s gothic mystery “Company” which premiered at this year’s Venice Film Festival.
